In this post, I will help you understand how you should choose your domain name for your next blog, E-Commerce website or any big thing you might be planning to launch.
It might sound like a simple thing, I mean what’s the big deal in booking a domain name. You can just go ahead and book any catchy name that is available or you like.
But that’s the place where we all get wrong. Let me explain why?
The first thing you should consider before doing anything before you launch your blog or any online business is to consider it as your brand. A brand name which will represent your online business.
Now when we talk about the brand and consider our online business as a brand, there is one crucial thing which we can’t miss and that is the uniformity and consistency in the name.
So what I mean by that is that is, when you are booking a domain for your online brand/business. For example, www.abc.com then make sure all your social media handles are also @abc
Your audience / your customers when they visit your website they remember the domain name and its good to have the same name as your social handle to maintain that consistency.
If you are using your name as your domain name, which I guess hard to get these days but if in case you are using that, then make sure you get all your social media handles same as your domain.
Or at least what you can do is, make sure all your social handles are of the same name if not exactly the same as the domain name.
Also, make sure you don’t have those ‘underscores’ in your name, that’s the worst thing you can do to your social media handle. It makes it so hard to remember for your audience. Make sure your social handle is always a single word.
Now the big question is:
How to register your blog domain name?
No matter you have a single blog or you are running multiple blogs or websites make sure you never book a domain from your hosting provider.
There are times that you get a free domain with your hosting provider but I would still recommend not to book your domain from your hosting company.
Here is why?
I am running multiple small blogs and I also maintain websites for my clients. But I always keep all my domains at one place, these days I am using Namecheap for booking all my domains as they offer great value.
When you book your domain and hosting from your hosting company, there could be a time that you might need to change your hosting company because of any xyz reason. In this situation, your hosting company may restrict you to use your domain with some other hosting company.
Or there could be a situation, if your hosting company blocks your hosting account then you will lose everything because they own the domain as well.
It’s like putting all your eggs in one basket.
When you keep your domain and hosting at different places and if anything goes wrong with your hosting company, you can instantly switch to a new hosting company and it will not affect your website at all.